Episode 42
Building and Monetizing an Athlete's Brand with Chellee Siewert
Sarah Holtan chats with Chellee Siewert, President of Capture Sports and Entertainment, about how athletes can shape their legacy through their brands. This episode tackles the evolving landscape of personal branding, showing athletes how to use their influence for social good and prepare for life beyond sports.
Chellee underscores the importance of athletes giving back through charitable initiatives, touching on options from donor-advised funds to setting up 501c3 organizations. Chellee also discusses how college athletes can leverage teamwork, determination, and networking skills to boost employability and ensure a smooth transition from sports to corporate careers.
How can integrating social impact elevate an athlete’s public image and brand value? Discover Chellee's insights into blending athletic prowess and social causes to create a lasting legacy.
Episode Highlights:
08:03 - Whether you're an athlete or you're not an athlete, that networking piece of, if you want to be successful moving forward, saying yes to situations of volunteering and to being able to meet different individuals that, as you move forward in your life, professional sports or not, that you build this network while you have this ability and this platform to do so.
09:47 - You need to be authentic. You need to be you. They need to see your personality. They need to see what you like, what you don't like, and just simple things of making sure that your social media handle is your name, and it's not what your grandma used to call you when you were 2 or a nickname that your buddy gave you, because people aren't going to be able to find you on there.
25:48 - I'm a firm believer that social impact has to be a part of everybody's brand. It just has to be a part. The athletes that we work with, that innate giving back sense has to be there, and there are a variety of different ways that they can give back. The colleges offer so many different opportunities for their athletes to give back that they can take advantage of.
30:50 - When you are that athlete, you have a platform and you have doors that are open to you that everyday college students don't have, so take advantage of those. Take the meetings, network, be able to go to the booster club events, or go to places that you can meet with the donors that you can learn. Go to the businesses that support your sport and understand and learn what they're doing and network.
Sarah Holtan, PhD
Chellee Siewert
